Picture Phones in Asia: A hot Commodity

Author by Anonymous

May 16, 2004 -- Research and Markets announces the addition of this new report entitled "How and Why Asian Consumers Buy Camera Phones" to its offerings



Mobile Camera phones are a hot commodity in Asia and the underling hope is they will help Mobile Operators achieve higher ARPU and profits by creating more data traffic through MMS.



This primary research provides key insights on camera phone market segmentation, customer attitudes and other factors that can drive vendors' product, service, and marketing strategies. This study will also incorporate insights on the camera phone markets, and digital photo printing trends.



The following issues that are vital to marketing and advertising program success are addressed:



- Sources information consumers will use before purchasing a camera phone

- Perception of Design Importance of MMS (its not as important as you would think)

- Importance of Bluetooth (its not even on most consumer’s radar)

- Importance of Digital Printing (its important)

- Importance of Brand (its very important)



Shipments of camera phones have started to appreciably rise and the future is excellent for this market segment.



Samsung is beating incumbent Nokia and Ericsson in mindshare and why it’s the top preferred mobile brand for female Asians. Look for Samsung to define this market on their own terms over the next 6-18 months.



In Asia there is already a wide range of camera phone models that appeal to each market segment and drive consumer behavior related to purchasing and capturing, viewing, printing, and distributing mobile phone originated images. It is important for vendors to understand how these cameras are used and the purchasing decisions from Asian consumers.



Whoever targets the Asian camera phone market – for either products or data services, this report is an essential tool. Primary research of current and potential consumers for camera phones are analyzed from the following countries : India, Hong Kong, Malaysia, Philippines, Singapore, Taiwan, and Thailand



Companies mentioned in this report : Alcatel Nokia LG Motorola Samsung Sharp Siemens Sony- Ericsson





For a complete index of this report click on http://www.researchandmarkets.com/reports/72178



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